As of February 2013, all four of the original founders have left the company, with Lababidi and Shammas setting up educational developer Mindshapes, and Segerstråle returning to the world of startups.
The acquisition was initially for $275 million cash and $25 million in equity-with a further $100 million in performance-based bonuses available if the company hits targets set by EA executives. On Monday, November 9, 2009, Electronic Arts announced their acquisition of Playfish for $400 million. The company made money by selling virtual goods inside its games.
It was one of the first Facebook games to attract millions of daily players, and allowed the company to raise the funding necessary to produce other games. Who has the Biggest Brain? was the company's first release. The company was acquired by Electronic Arts in 2009, with the last of Playfish's games being retired in 2013. In October 2008, they secured US$17 million in venture capital funding from Accel Partners and Index Ventures. Playfish in the past had attracted up to 55 million users a month, with over 37 million users coming from Facebook users. Playfish was founded in 2007 by Kristian Segerstråle, Sebastien de Halleux, Sami Lababidi, and Shukri Shammas. Playfish was a developer of free-to-play social network games. London, San Francisco, Beijing, Oslo (former headquarter)
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